Francheno Reggae Artist
Born Frantz Morris in St. James, Montego Bay, Francheno knew that he wanted to sing as a child. It all begin when he started to sing in Church and the choir released a gospel single. The experience was so invigorating that Francheno began to work with several other labels trying to quench his thirst and zeal for music.
Through Divine Productions, “All Night Long,” was released but after they tried to sign Francheno for life he decided to move on to something different. He began to write songs and record forThird Eye Records. The musical journey was hard as Francheno worked with a number of different people. With Must Rich Records, he voiced the Black History Riddim with a song called “Man Love So True.” From there a relationship was built with One Harmony Records in England which released his single “Open Your Eyes.”
Growing up in Spanish Town, it was difficult trying to “buss” in the music industry. Having to commute back and forth between Spanish Town & Kingston was discouraging for a young artist with barely any resources. Although Francheno was working with Lazer Base Production, he decided to return to his home base in Montego Bay.
For three years, Francheno stopped recording. Living a life as normal as he could without working on his musical dream, a blessing came in the form of a phone call. It was his long time friend from Kingston, calling him to return and work with producer extrodinaire Chiney K Productions. They took one of his original tunes, “Life Set Away,” rebuilt it with some live riddims and put it out on the market. The feedback was overwhelming and things began to bubble. Since its release in October, the song is number 2 on Hype TV VTX Countdown and also hit the charts on CVM Hitlists.
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